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In early 2007, MSI Information Technology (Hong Kong) Limited was established, focusing on the development and sales of computer peripheral consumer products, and simultaneously operating the "Crown Prince series products". In 2014, the company officially established Crown Prince Technology Co., Ltd. in Shenzhen, committed to building an excellent domestic professional storage brand, establishing a professional storage brand positioning, and officially launching the English brand "Macmemory/Maxmemory" and the Chinese brand "Crown Prince".
The company focuses on storage products (solid-state drives, memory modules, flash drives, flash cards) as its core, relying on the channel agency system in core cities in mainland China, and combining technical guidance from customers in the Pearl River Delta and Yangtze River Delta industries, gradually developing into a highly dynamic and excellent representative of domestic storage brands. The brand's product line covers solid-state drives (2.5-inch/NGFF M.2/DOM disks/SATA and other full interface types), memory modules (DDR3/DDR4/DDR5 desktop laptops), a full range of storage cards (SD cards/TF cards, compatible with high and low speed applications), and flash drives (USB drives, covering full capacity requirements from low capacity to the highest market capacity), building a professional and comprehensive storage product matrix.
In 2017, after market survival of the fittest, the Crown Prince brand has established a network of 100 excellent distribution agents in major, medium and small cities across the country, forming a considerable sales scale. On this basis, the Shenzhen production base continues to strengthen quality control and research and development investment, improve the level of quality control equipment, not only continuously break through in product innovation and style updates, but also achieve continuous improvement in quality, and product stability has reached the international first-class brand level.
In 2018, while deeply cultivating the domestic market, Crown Prince Technology actively expanded into Southeast Asia, Africa, and Latin America markets, further enhancing the brand's international influence. Relying on strong independent research and design capabilities, combined with ODM business provided for high-end brands in Europe and America, Crown Prince/WONCHU will continue to bring more surprises and trustworthy storage solutions to users.
Establishing quality standards and creating a benchmark for domestic storage
Always adhere to the brand core values of "professionalism, reliability, and innovation", and uphold the product development and service concepts of "customer-centric" and "quality-oriented".
To establish a professional career and deeply cultivate the layout of the entire storage chain
Always adhere to professionalism, uphold the core values of "upholding virtue, collaboration, and innovation", adhere to the management philosophy of "relying on channels" and "guided by technology", and build a professional storage product line covering all categories.
Establishing a stable reputation and building a first-class product reputation
Always adhere to the quality values of "stability establishes trust", uphold "rigor, lean, and continuous improvement", adhere to the manufacturing upgrade concept of "quality control as the core" and "innovation driven", and continuously improve product stability and user trust.
Establish an enterprise with quality and adhere to the stability and reliability of storage products; Continuously innovating products and capacity specifications, forming a professional and pragmatic brand culture, and attracting like-minded professionals.
From R&D quality control to channel sales, we have a professional team deeply involved in the storage field; Relying on the Shenzhen production and research and development base, we will continuously improve our quality control and R&D capabilities, and motivate talents to continuously break through in product innovation and quality improvement.
With solid state drives, memory modules, flash drives, and memory card full matrix products as the core, we deeply cultivate the domestic storage market, continuously consolidate the positioning of excellent domestic storage brands, and continuously develop and grow our business.
